Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, ma...
It's no secret that audience relevance is key in your marketing efforts. Check out this guide to adding geo-relevance that drives better performance in your ads and content.
More and more agents are realizing that it’s important to deliver their local knowledge in the digital space.
Real estate agents: How are you delivering the right local expertise to your different prospective clients?
You’ve heard of the old bait-and-switch sales tactic.
Real estate agents: When someone is looking to buy a home, they’re not buying just the home. So, you shouldn’t just be selling one!
Recent studies have shown that geotargeting and geofencing can double the performance of national ads.