---
title: "The Local Brew #82: Where I Want To Be - How Marketers Screw Up Geotargeting"
description: Don't spend time geotargeting your digital media to start a conversation with customers, then drop the ball when they click.
---

[Longitude73 Blog](https://www.longitude73.com/blog)

# [The Local Brew #82: Where I Want To Be - How Marketers Screw Up Geotargeting](https://www.longitude73.com/blog/how-marketers-can-screw-up-geotargeting)

 Written by [Mike Raleigh](https://www.longitude73.com/blog/author/mike-raleigh) | Jul 15, 2019

In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, [then drop the ball when they click.](https://www.longitude73.com/blog/the-bait-switch-and-digital-advertising)

 

Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally!

 

[View full post](https://www.longitude73.com/blog/how-marketers-can-screw-up-geotargeting)

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