---
title: "Local Brew #85: Local, National, and Back Again"
description: Being “local” isn’t limited to mom-and-pop shops. Whether you’re a small town shop, a “big brand,” e-commerce business, or a combination, your customers are local and you should be too.
---

[Longitude73 Blog](https://www.longitude73.com/blog)

# [Local Brew #85: Local, National, and Back Again](https://www.longitude73.com/blog/local-national-back)

 Written by [Mike Raleigh](https://www.longitude73.com/blog/author/mike-raleigh) | Sep 25, 2019

Being “local” isn’t limited to mom-and-pop shops. Whether you’re a small town shop, a “big brand,” e-commerce business, or a combination, your customers are local and you should be too. We’re sharing advice on how brands of any size can have a hyperlocal presence.

 

Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally!

[View full post](https://www.longitude73.com/blog/local-national-back)

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