---
title: "The Local Brew #11: Reach vs. Personalization"
description: One-to-many is impersonal, one-to-one may be easy to target, but hard to engage. One-to-few can be more efficient and scalable if you understand the community and have the right tools!
---

[Longitude73 Blog](https://www.longitude73.com/blog)

# [The Local Brew #11: Reach vs. Personalization](https://www.longitude73.com/blog/reach-vs-personalization)

 Written by [Mike Raleigh](https://www.longitude73.com/blog/author/mike-raleigh) | Sep 12, 2018

When it comes to personalization, one-to-many is impersonal and one-to-one is hard to engage. Brands should consider the potential of one-to-community - with the right tools, [it's scalable and efficient](https://www.longitude73.com/blog/3-reasons-why-you-should-think-local-in-your-marketing-efforts).

   
Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally!

[View full post](https://www.longitude73.com/blog/reach-vs-personalization)

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