---
title: "Nextdoor: Is the Social Network for Neighborhoods an Opportunity?"
description: Nextdoor allows great opportunity for businesses to engage with members of communities throughout the US at a local level. Are you taking advantage of those opportunities?
---

[Longitude73 Blog](https://www.longitude73.com/blog)

# [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods)

 Written by [Mike Raleigh](https://www.longitude73.com/blog/author/mike-raleigh) | Feb 26, 2020

We often discuss the great advertising opportunity that comes from Nextdoor. So, what exactly is it?

[Nextdoor](https://nextdoor.com/) is a social networking service for neighborhoods. It allows neighbors to connect and share recommendations, find local handymen, or warn about a wild animal in the community!

What’s unique about Nextdoor is that you must verify that you’re actually *part* of the community you wish to join.

Other social networking sites connect users with friends and family around the world. Nextdoor connects people living in the same neighborhood as one another.

This creates an incredible opportunity for marketers.

There are roughly 190,000 neighborhoods on Nextdoor that cover 90% of the country. With Nextdoor, marketers have the potential to target at a town, neighborhood, or **street **level!

How’s *that* for granular marketing?

Well, it's not *that* simple!

The platform does have some limitations, especially for large scale brands.

If you want to learn more about how to build a successful [Nextdoor marketing strategy](https://www.longitude73.com/blog/local-relevance-on-nextdoor), reach out to us!

[View full post](https://www.longitude73.com/blog/social-networking-for-neighborhoods)

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