College football has created a whole new category of tourism that is continuously growing. This creates great potential for success for businesses in the local area to drive revenue. We discuss opportunities for local businesses to cater to out-of-town college football guests and how Local Content Optimization can help create that welcoming, locally-empathetic presence for guests.
Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally!