We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
In our latest video, Mike Raleigh, VP Growth, shares how travel industry companies can compete with the lower prices of OTAs by being travel advisors, and not falling into the trap of playing the OTAs’ game.
Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After that, the customer goes away. Once your paid campaign stops, so do your interactions. If you want to re-engage, you need to start at Square One with yet another digital ad.
The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.
In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.
In our latest video, Mike Raleigh, VP of Growth, discusses how when either a listing agent or a buyer's agent is selling a home, understanding what is really motivating those who are buying a home can be the difference between success and failure.
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?
Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.