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Mike Raleigh

Mike Raleigh

Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

Recent Posts:

The Local Brew #84: A Race To The Bottom - OTAs and the Travel Industry

In our latest video, Mike Raleigh, VP Growth, shares how travel industry companies can compete with the lower prices of OTAs by being travel advisors, and not falling into the trap of playing the OTAs’ game.

The Virtuous Circle of Brand Localization

Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After that, the customer goes away. Once your paid campaign stops, so do your interactions. If you want to re-engage, you need to start at Square One with yet another digital ad. 

The Local Brew #83: Driving Local Relevance With Nextdoor

The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.

The Local Brew #82: Where I Want To Be - How Marketers Screw Up Geotargeting

In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.

The Local Brew #81: Realtors - Buying A Home Is About Much More Than Buying A Home

In our latest video, Mike Raleigh, VP of Growth, discusses how when either a listing agent or a buyer's agent is selling a home, understanding what is really motivating those who are buying a home can be the difference between success and failure.

Daily Shot 7: Delivering Hyperlocal Landing Page Experiences

With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?

Daily Shot 6: The Bait & Switch and Digital Advertising

Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.

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