--- title: Longitude73 Blog | Mike Raleigh description: Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial. --- [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com/) - [Home](https://www.longitude73.com) - [Platform](https://www.longitude73.com/platform) - Resources - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) ![Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/Birdseye-4-min-min_2.jpg?width=1400&name=Birdseye-4-min-min_2.jpg "Longitude73 Blog") # **OUR BLOG** - [Long-Form Blog Posts](https://www.longitude73.com/blog/topic/long-form-blog-posts) # [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) [Read More →](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) ## Mike Raleigh ![Mike Raleigh](https://www.longitude73.com/hubfs/Team-Mike-1.png) Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial. [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Linkedin%20(1)%20(1).png)](https://www.linkedin.com/in/mikeraleigh13/) [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Twitter%20(2)%20(1).png)](https://twitter.com/DocRaleigh13) ### Recent Posts: ## [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) Online to offline performance has always presented a challenge for chain businesses who want to reach millions of consumers through social media campaigns, but also need them to buy from brick-and-mortar locations. The challenges created by the pandemic, over the past year, have suddenly made the drive to offline purchase at stores much more challenging, while all the more necessary. It's true that more and more people have been staying home, but they also still need to eat and shop, so take-out, curbside (inclusive of BOPIS and BORIS), and delivery demand have been on an upward trajectory. - ###### Mike Raleigh ## [Local Brew 90: The Data Case for Location Marketing](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020-0) Today we’re going to talk about the data case for multi-location brands really focusing on performance Location Marketing. Brands can not only create a really frictionless local customer experience, but also gain in-depth insight and understanding of how you various locations perform and what types of activities the local communities that you serve respond most favorably to. - ###### Mike Raleigh ## [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) Multi-location Marketers: A perspective on how to get franchisees more excited and compliant with your marketing efforts. We'll talk through why they may not be as engaged as you'd like and how to change that by looking empathetically at their perspective. - ###### Mike Raleigh ## [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) Multi-location businesses: Find out if you are missing key opportunities to drive traffic and commerce for your stores with this reminder of what your customers are searching for, before they engage or come into your locations? - ###### Mike Raleigh ## [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) Today we're providing content recommendations for multi-location businesses who are already beginning to prepare for a different kind of Holiday season in 2020. We talk about the need to inform, reassure, and inspire local audiences in order to drive traffic. With Covid-19 having created so much disruption new techniques and capabilities will be necessary to communicate proactively at the store-level across websites, social media, 3rd party publishers like GMB, Facebook, and Yelp, and even branded apps. - ###### Mike Raleigh ## [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) Today we're providing an illustration, featuring Costco, that showcases the reasons that multi-location businesses need to keep their local store communities updated about store hours and operational policies across all channels at all times. Letting customers know whether you are open, what your hours of operations are, and whether there are any special operational accommodations or policies that they need to know about. - ###### Mike Raleigh ## [How To Prepare For Your Sort Of, Sometime, Someplace, Reopening \[A Digital Marketing Perspective\]](https://www.longitude73.com/blog/how-to-prepare-for-your-sort-reopening-a-digital-marketing-perspective) Let’s recap what many brands have had to think through during COVID-19. While these examples are referenced specifically around “Search” (according to this article in Search Engine Watch), they have broader implications for marketing in general: - ###### Mike Raleigh - [Mike Raleigh (143)](https://www.longitude73.com/blog/author/mike-raleigh) - [Ed Panian (1)](https://www.longitude73.com/blog/author/ed-panian) - [Jim Maglione (1)](https://www.longitude73.com/blog/author/jim-maglione) - [Nicole Vitale (1)](https://www.longitude73.com/blog/author/nicole-vitale) ## Load more This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - Recent - Popular - Categories [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) [Local Brew 90: The Data Case for Location Marketing](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020-0) [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [How To Prepare For Your Sort Of, Sometime, Someplace, Reopening \[A Digital Marketing Perspective\]](https://www.longitude73.com/blog/how-to-prepare-for-your-sort-reopening-a-digital-marketing-perspective) [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) [A Race To The Bottom: OTAs and the Travel Industry](https://www.longitude73.com/blog/otas-and-the-travel-industry) [SlideShare: 3 Reasons To Add Geo Relevance To Your Marketing](https://www.longitude73.com/blog/add-geo-relevance-to-your-marketing) [A Launch Story: From Consumer Focused to Brand Focused](https://www.longitude73.com/blog/a-launch-story) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [3 Reasons To Add Georelevance To Your Marketing](https://www.longitude73.com/blog/reasons-to-add-geo-relevance) [Daily Shot 6: The Bait & Switch and Digital Advertising](https://www.longitude73.com/blog/the-bait-switch-and-digital-advertising) [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods) [Local. 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And Back Again](https://www.longitude73.com/blog/local-national-and-back-again) ### Lists by Topic - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) [Tweets by Longitude73](https://twitter.com/longitude_73) ## Subscribe and Get The Latest News ## More From Our Blog [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com) We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions. - [Home](https://www.longitude73.com/) - [Platform](https://www.longitude73.com/platform) - [Connect](https://www.longitude73.com/connect-with-us) - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) - [Terms & Conditions Of Use](https://www.longitude73.com/terms) - [DMCA Policy](https://www.longitude73.com/dmca-policy) - [Privacy Policy](https://www.longitude73.com/privacy-policy) © Copyright 2026 ![](https://dc.ads.linkedin.com/collect/?pid=315745&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=653468&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1300796&fmt=gif)