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Mike Raleigh

Mike Raleigh

Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

Recent Posts:

Daily Shot 9: Improving ROI of Your Marketing Efforts

Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?

How to Make the Most Out of Local Social

Most national marketers understand that "local" is important.

Daily Shot 8: Adding High Local Relevance to Landing Pages

Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal?

The Local Brew #84: A Race To The Bottom - OTAs and the Travel Industry

In our latest video, Mike Raleigh, VP Growth, shares how travel industry companies can compete with the lower prices of OTAs by being travel advisors, and not falling into the trap of playing the OTAs’ game.

The Virtuous Circle of Brand Localization

Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After that, the customer goes away. Once your paid campaign stops, so do your interactions. If you want to re-engage, you need to start at Square One with yet another digital ad. 

The Local Brew #83: Driving Local Relevance With Nextdoor

The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.

The Local Brew #82: Where I Want To Be - How Marketers Screw Up Geotargeting

In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.

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