We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?
Most national marketers understand that "local" is important.
Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal?
In our latest video, Mike Raleigh, VP Growth, shares how travel industry companies can compete with the lower prices of OTAs by being travel advisors, and not falling into the trap of playing the OTAs’ game.
Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After that, the customer goes away. Once your paid campaign stops, so do your interactions. If you want to re-engage, you need to start at Square One with yet another digital ad.
The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.
In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.