Longitude73

It's never been more important for your locations to be connected to the communities that you serve, and your brand voice should shine through from your individual locations in order to make your communications feel local and empathetic.

Whether you are operating normally, have changed store operations, or are closed for the moment but looking to keep your locations relevant and valuable through other means, keeping up the local engagement is key to maintaining your position in the market.

But how can you handle the scale of location-based communication while also saying true to the image and voice of your brand?

Two Routes To Better Local Engagement

Location pages and Local pages: What’s the difference?

Your location pages aren’t just there to create domain authority for the search engines but also to serve customers. If you have the right tech and team behind you, these pages can come to life and deliver truly relevant, local experiences while still making the search engine algorithms happy. Heck, they may even make them happier!

And why stop there? After all, your stores serve an area that isn’t just defined by one neighborhood or even town. So why don’t you create a personalized experience for every community you serve; making them feel like they’re all the priority.

Local Social Media at any scale

Maybe you’ve claimed your location social media pages but odds are that you aren’t communicating anything unique to those local audiences. Why not? Because scaling this type of engagement is hard and inefficient, right?

Wrong. You can make a meaningful impact using on-brand creative assets, combined with localized messaging and local data, allowing each of your locations to engage with communities. Staying connected to your local audiences and adding value in whatever wat your business can, is critical these days. Learn how our platform can help you engage locally without the need for additional resources.