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From our launch as a community content publisher to becoming the most trusted local content partner for the biggest brands, we've had quite a ride! 

We know cities and towns everywhere
like no one else


We create your
local solutions with
impressive speed


We love what we do and hope it rubs off
on our clients

Our Story

School Bond Issue Sparks An Idea To Create A Digital Town Square
In Pleasantville, New York, in 1999, it was the defeat of a local school bond issue that sparked an idea
It was the idea of creating a central website to serve as a community forum that opened the doors for a new platform—a platform for a community to have their voices heard. A digital “town-square” was born.

Technology Enables Scaling
Struck by the power of this digital “town square” platform, the team at AmericanTowns began expanding
By 2008 the platform expanded to 29,000 towns across the country thanks to a test and learn approach to emerging technology.

Answering a Market Need
AmericanTowns’ unmatched ability to engage with communities at scale landed us our first platform client in 2012 in the form of a national brand looking to deepen the connection to their members across the United States. Seven years later, they continue to be a great client and AmericanTowns has partnered with numerous other top brands, providing credible and scalable local engagements across a variety of marketing channels. As a result of increased success and market demand we decided to launch Longitude73 in 2019 to deliver fully dedicated resources to our B2B efforts. Over the years, AmericanTowns and now Longitude73 have proven to be a trusted resource for both consumers and clients alike and our goal of keeping communities connected coincides with the needs of our Longitude73 clients present and future.

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Meet Our Leadership Team

Ed Panian AmericanTowns Media Team

Ed Panian

Co-Founder and President, Technology

Jim Maglione AmericanTowns Media Team

Jim Maglione

Co-Founder and President, Community

Mike Raleigh AmericanTowns Media Team

Mike Raleigh

Vice President 

Mark Wratten AmericanTowns Media Team

Mark Wratten

Chief Technology Officer

Bekim Sejdic AmericanTowns Media Team

Bekim Sejdic


Ariana Stover AmericanTowns Media Team

Ariana Stover

Social Media

Nicole Vitale AmericanTowns Media Team

Nicole Vitale

Growth Marketing Associate

View Board Of Advisors

Join Our Team

We're always looking to hear from talented folks with an entrepreneurial spirit in areas such as technology, editorial, community management, social media management and client leadership. If you're looking to grow with a team, gives us a shout.

Join Our Team

Read Our Blog

Our blog covers all aspects of Local Content Optimization (LCO). We offer insight to LCO as a route to solving the complex and ever-changing challenges marketers face when creating authentic engagements with their consumers in the mobile age.

View Our Blog
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