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From our birth as a community content publisher to becoming a trusted local marketing partner for the biggest brands, we've had quite a ride! 

We know cities and towns everywhere
like no one else


We create your
local solutions with
impressive speed


We love what we do and hope it rubs off
on our clients

Our Story

School Bond Issue Sparks An Idea To Create A Digital Town Square
Pleasantville, New York, in 1999. It was the defeat of a local school bond issue that sparked an idea.
The idea of creating a central website serving as a community forum that opened the doors for a new platform—a platform for a community to have their voices heard. Our digital “town-square” was born.

Technology Enables Scaling
Struck by the power of this digital “town square” platform, the team at AmericanTowns began expanding.
By 2008 the platform had expanded to 29,000 towns across the country thanks to a test and learn approach to emerging technology.

Answering a Market Need
AmericanTowns’ ability to engage with communities at scale landed us our first platform client in 2012 in the form of a national brand looking to deepen the connection to their members across the United States. Seven years later, they continue to be a great client and we've partnered with numerous other top brands, providing credible and scalable local engagements across marketing channels. As a result of this success, and increased demand, we decided to launch Longitude73 in 2019, allowing us to deliver fully dedicated resources to our B2B efforts. AmericanTowns and now Longitude73 have proven to be a trusted resource for both consumers and clients alike and as our goal of keeping communities connected coincides with the needs of our Longitude73 clients present and future.

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Meet Our Leadership Team

Ed Panian AmericanTowns Media Team

Ed Panian

Co-Founder and President, Technology

Jim Maglione AmericanTowns Media Team

Jim Maglione

Co-Founder and President, Community


Mark Wratten

Chief Technology Officer

Join Our Team

We're always looking to hear from talented folks with an entrepreneurial spirit in areas such as technology, editorial, community management, social media management and client leadership. If you're looking to grow with a team, gives us a shout.

Join Our Team

Read Our Blog

Our blog covers all aspects of Local Content Optimization (LCO). We offer insight to LCO as a route to solving the complex and ever-changing challenges marketers face when creating authentic engagements with their consumers in the mobile age.

View Our Blog
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