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The Virtuous Circle of Brand Localization

Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After that, the customer goes away. Once your paid campaign stops, so do your interactions. If you want to re-engage, you need to start at Square One with yet another digital ad. 

The Local Brew #83: Driving Local Relevance With Nextdoor

The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.

The Local Brew #82: Where I Want To Be - How Marketers Screw Up Geotargeting

In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.

The Local Brew #81: Realtors - Buying A Home Is About Much More Than Buying A Home

In our latest video, Mike Raleigh, VP of Growth, discusses how when either a listing agent or a buyer's agent is selling a home, understanding what is really motivating those who are buying a home can be the difference between success and failure.

SlideShare: A Race To The Bottom: OTAs and the Travel Industry

How can travel industry companies compete with the lower prices of OTAs? By being travel advisors, and not falling into the trap of playing the OTAs’ game.

SlideShare: Driving Local Relevance With Nextdoor

The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.

SlideShare: The Big Consumer "Bye Bye" To Marketers

Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.

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