We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
Marketers know that once a user clicks on a digital ad, they either complete a transaction or not. Then, they’re gone.
Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?
Being hyperlocal is not limited to local mom-and-pop shops. Whether you're a location-based business, a “big brand,” e-commerce, or a combination of these, your customers are local and you should be too.
Most national marketers understand that "local" is important.
Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal?
How to use geo-targeting and geo-personalization to become a local resource for customers that will bring them back time and again, driving your bottom line!