We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
Customers expect brands to be present when they’re looking for them.
Consumers have all the control when it comes to what advertising messages they allow into their digital lives. Their attitude (and actions) say, “Be there when I’m looking for you” rather than “Interrupt me when you want.” We offer suggestions for small steps that can deliver big results.
Nextdoor allows a great opportunity for businesses to engage with members of communities throughout the US at a hyperlocal level. Are you taking advantage of those opportunities?
Marketers know that once a user clicks on a digital ad, they either complete a transaction or not. Then, they’re gone.
Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?
Being hyperlocal is not limited to local mom-and-pop shops. Whether you're a location-based business, a “big brand,” e-commerce, or a combination of these, your customers are local and you should be too.