We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?
Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal?
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?
Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.
Realtors: Understand the psychology of how people choose the area to live in and the home to buy.
Hey realtors and agents, check out our latest Daily Shot where Mike Raleigh, VP Growth, provides tips on delivering your local expertise in your digital presence to stand out from competitors!