Marketers: Have you ever considered the benefit of localizing your efforts? We’re sharing how Brand Localization can help you gain consumer insights and improve the ROI of your efforts.
Nextdoor allows a great opportunity for businesses to engage with members of communities throughout the US at a hyperlocal level. Are you taking advantage of those opportunities?
Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?
Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal?
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?
Remember the old bait and switch tactic? We’d never accuse digital marketers today of intentionally practicing fraud, but there is a trend in advertising we’ve seem that is all too familiar.