--- title: Longitude73 Blog | Daily Shot Video Blogs description: Daily Shot Video Blogs | How Local Content Optimization can help you drive results and deepen the connection with your local audience. --- [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com/) - [Home](https://www.longitude73.com) - [Platform](https://www.longitude73.com/platform) - Resources - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) ![Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/Birdseye-4-min-min_2.jpg?width=1400&name=Birdseye-4-min-min_2.jpg "Longitude73 Blog") # **OUR BLOG** - [Daily Shot Video Blogs](https://www.longitude73.com/blog/topic/daily-shot-video-blogs) # [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) [Read More →](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) ## [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) Multi-location Marketers: A perspective on how to get franchisees more excited and compliant with your marketing efforts. We'll talk through why they may not be as engaged as you'd like and how to change that by looking empathetically at their perspective. - ###### Mike Raleigh ## [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) Multi-location businesses: Find out if you are missing key opportunities to drive traffic and commerce for your stores with this reminder of what your customers are searching for, before they engage or come into your locations? - ###### Mike Raleigh ## [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) Marketers: Have you ever considered the benefit of localizing your efforts? We’re sharing how Brand Localization can help you gain consumer insights and improve the ROI of your efforts. - ###### Mike Raleigh ## [Daily Shot 10: Helping Brands Utilize Nextdoor Advertising](https://www.longitude73.com/blog/utilizing-nextdoor-advertising) Nextdoor allows a great opportunity for businesses to engage with members of communities throughout the US at a hyperlocal level. Are you taking advantage of those opportunities? - ###### Mike Raleigh ## [Daily Shot 9: Improving ROI of Your Marketing Efforts](https://www.longitude73.com/blog/improving-roi-of-marketing) Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back? - ###### Mike Raleigh ## [Daily Shot 8: Adding High Local Relevance to Landing Pages](https://www.longitude73.com/blog/high-local-relevance-landing-pages) Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal? - ###### Mike Raleigh ## [Daily Shot 7: Delivering Hyperlocal Landing Page Experiences](https://www.longitude73.com/blog/delivering-hyperlocal-landing-page-experiences) With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages? - ###### Mike Raleigh - [Mike Raleigh (143)](https://www.longitude73.com/blog/author/mike-raleigh) - [Ed Panian (1)](https://www.longitude73.com/blog/author/ed-panian) - [Jim Maglione (1)](https://www.longitude73.com/blog/author/jim-maglione) - [Nicole Vitale (1)](https://www.longitude73.com/blog/author/nicole-vitale) ## Load more This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - Recent - Popular - Categories [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) [Local Brew 90: The Data Case for Location Marketing](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020-0) [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [How To Prepare For Your Sort Of, Sometime, Someplace, Reopening \[A Digital Marketing Perspective\]](https://www.longitude73.com/blog/how-to-prepare-for-your-sort-reopening-a-digital-marketing-perspective) [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) [A Race To The Bottom: OTAs and the Travel Industry](https://www.longitude73.com/blog/otas-and-the-travel-industry) [SlideShare: 3 Reasons To Add Geo Relevance To Your Marketing](https://www.longitude73.com/blog/add-geo-relevance-to-your-marketing) [A Launch Story: From Consumer Focused to Brand Focused](https://www.longitude73.com/blog/a-launch-story) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [3 Reasons To Add Georelevance To Your Marketing](https://www.longitude73.com/blog/reasons-to-add-geo-relevance) [Daily Shot 6: The Bait & Switch and Digital Advertising](https://www.longitude73.com/blog/the-bait-switch-and-digital-advertising) [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods) [Local. 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And Back Again](https://www.longitude73.com/blog/local-national-and-back-again) ### Lists by Topic - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) [Tweets by Longitude73](https://twitter.com/longitude_73) ## Subscribe and Get The Latest News ## More From Our Blog [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com) We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions. - [Home](https://www.longitude73.com/) - [Platform](https://www.longitude73.com/platform) - [Connect](https://www.longitude73.com/connect-with-us) - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) - [Terms & Conditions Of Use](https://www.longitude73.com/terms) - [DMCA Policy](https://www.longitude73.com/dmca-policy) - [Privacy Policy](https://www.longitude73.com/privacy-policy) © Copyright 2026 ![](https://dc.ads.linkedin.com/collect/?pid=315745&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=653468&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1300796&fmt=gif)