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The Local Brew #84: A Race To The Bottom - OTAs and the Travel Industry

In our latest video, Mike Raleigh, VP Growth, shares how travel industry companies can compete with the lower prices of OTAs by being travel advisors, and not falling into the trap of playing the OTAs’ game.

The Local Brew #83: Driving Local Relevance With Nextdoor

The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.

The Local Brew #82: Where I Want To Be - How Marketers Screw Up Geotargeting

In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.

The Local Brew #81: Realtors - Buying A Home Is About Much More Than Buying A Home

In our latest video, Mike Raleigh, VP of Growth, discusses how when either a listing agent or a buyer's agent is selling a home, understanding what is really motivating those who are buying a home can be the difference between success and failure.

The Local Brew #80: Creating A Hyperlocal Presence For Large Brands

It may be especially difficult for big brands to localize their location efforts with anything more than simply rational information. Local Content Optimization makes adding intent driving emotional content easy, providing brands with a scalable local presence, reach out to learn more!

Local Brew Video #79: TripAdvisor's Experiences and Restaurants Businesses Outpace Vacation Rentals

There’s much more to a trip than the flight, hotel, and ground transportation. People are out experiencing! Travel brands like TripAdvisor realize this, but can't limit themselves to just bookable tours and attractions. LEXETravel can help!

The Local Brew #78: Helping Hotels Meet Traveler Expectations

Experiential travel continues to rise. We’re discussing the need for hotel brands need to shift to meet the changing environment and how LEXETravel can help!

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