Being hyperlocal is not limited to local mom-and-pop shops. Whether you're a location-based business, a “big brand,” e-commerce, or a combination of these, your customers are local and you should be too.
How to use geo-targeting and geo-personalization to become a local resource for customers that will bring them back time and again, driving your bottom line!
How can travel industry companies compete with the lower prices of OTAs? By being travel advisors, and not falling into the trap of playing the OTAs’ game.
The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.
Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.
Why do brands spend time geotargeting their digital media to start a conversation with customers then drop the ball when they click? Why, it’s almost criminal.
Marketers need to go beyond simply location targeting. Your consumers are local and so should you be. We're sharing three reasons to add geo-relevance to your marketing efforts!