--- title: "A Launch Story: From Consumer Focused to Brand Focused" description: Announcing Longitude73, the fully dedicated B2B service division of AmericanTowns Media. image: https://www.longitude73.com/hubfs/Screen%20Shot%202019-09-11%20at%204.03.12%20PM.png --- [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com/) - [Home](https://www.longitude73.com) - [Platform](https://www.longitude73.com/platform) - Resources - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) ![Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/Birdseye-4-min-min_2.jpg?width=1400&name=Birdseye-4-min-min_2.jpg "Longitude73 Blog") # **OUR BLOG** - [Long-Form Blog Posts](https://www.longitude73.com/blog/topic/long-form-blog-posts) # [A Launch Story: From Consumer Focused to Brand Focused](https://www.longitude73.com/blog/a-launch-story) [Read More →](https://www.longitude73.com/blog/a-launch-story) - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) - - - [All Posts](https://www.longitude73.com/blog) # A Launch Story: From Consumer Focused to Brand Focused - [Tweet](https://twitter.com/share) We're happy to announce the launch of **Longitude73**, the fully dedicated B2B service division of AmericanTowns Media.![Longitude73 Leaders in Brand Localization](https://www.longitude73.com/hs-fs/hubfs/Longitude73-Tagline.png?width=533&name=Longitude73-Tagline.png)We grew up as a B2C-focused organization who, over time, began offering our services and solutions to clients, helping their brands connect more deeply on a local basis. The increasing demand for the types of solutions we provide is the basis for which we've launched **Longitude73**. Over the years, we've been a trusted source for bringing together people, brands, places, and events. This goal of keeping a community connected coincides seamlessly with the needs of clients, present and future.  Launching **Longitude73** allows us to focus our efforts fully on helping big brands deepen the connection with their local audiences. As leaders in brand localization, **Longitude73** can give brands the ability to hyper-localize their digital brand experience, leading to more and better engagement and revenue-driving results across web, email, social and advertising. The four main competencies **Longitude73**will bring to clients are: ![Location-Icon](https://www.longitude73.com/hs-fs/hubfs/Website%20Assets%20-%20Home,%20Platform,%20Case%20Study/Location-Icon.png?width=89&name=Location-Icon.png) **Location Infrastructure** – The platform allows clients to pick and choose the towns, cities, states or even custom geographic areas that are important to their business and quickly deliver customized and scaled versions of their digital presence. **![Asset-Icon](https://www.longitude73.com/hs-fs/hubfs/Website%20Assets%20-%20Home,%20Platform,%20Case%20Study/Asset-Icon.png?width=89&name=Asset-Icon.png)Asset Integration & Management** – This capability uses client content and assets – valuable but often underutilized – and tailors them to the local level. This gives content new life and improves ROI. **![Content-Icon](https://www.longitude73.com/hs-fs/hubfs/Website%20Assets%20-%20Home,%20Platform,%20Case%20Study/Content-Icon.png?width=89&name=Content-Icon.png)Deep Local Content & Data** – Sourcing millions of pieces of dynamic location-based content and data points daily provides a rich library for brands to draw from to add local relevance to content experiences. **![Distribution-Icon](https://www.longitude73.com/hs-fs/hubfs/Website%20Assets%20-%20Home,%20Platform,%20Case%20Study/Distribution-Icon.png?width=89&name=Distribution-Icon.png)Powerful Distribution** – This platform provides highly customized content experiences for the end user where they are now or where they are going next across communications channels. We've powered local solutions for some of the biggest brands across the country, delivering tremendous scale along with the relevance and impact of community-level engagement. **Longitude73** enables clients to have focused access to the same suite of services that built our own consumer brands and expertise. We look forward to continuing to deliver our existing clients the great results they've come to expect and are excited to begin the future of **Longitude73**. ![Ed Panian](https://www.longitude73.com/hubfs/Team-Ed.png) ###### Ed Panian ## Load more This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - Recent - Popular - Categories [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) [Local Brew 90: The Data Case for Location Marketing](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020-0) [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [How To Prepare For Your Sort Of, Sometime, Someplace, Reopening \[A Digital Marketing Perspective\]](https://www.longitude73.com/blog/how-to-prepare-for-your-sort-reopening-a-digital-marketing-perspective) [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) [A Race To The Bottom: OTAs and the Travel Industry](https://www.longitude73.com/blog/otas-and-the-travel-industry) [SlideShare: 3 Reasons To Add Geo Relevance To Your Marketing](https://www.longitude73.com/blog/add-geo-relevance-to-your-marketing) [A Launch Story: From Consumer Focused to Brand Focused](https://www.longitude73.com/blog/a-launch-story) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [3 Reasons To Add Georelevance To Your Marketing](https://www.longitude73.com/blog/reasons-to-add-geo-relevance) [Daily Shot 6: The Bait & Switch and Digital Advertising](https://www.longitude73.com/blog/the-bait-switch-and-digital-advertising) [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods) [Local. 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And Back Again](https://www.longitude73.com/blog/local-national-and-back-again) ### Lists by Topic - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) [Tweets by Longitude73](https://twitter.com/longitude_73) ## Subscribe and Get The Latest News ## More From Our Blog [Long-Form Blog Posts](https://www.longitude73.com/blog/topic/long-form-blog-posts) ## [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) Online to offline performance has always presented a challenge for chain businesses who want to reach millions of consum... 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