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Nextdoor: Is the Social Network for Neighborhoods an Opportunity?

We often discuss the great advertising opportunity that comes from Nextdoor. So, what exactly is it?

Nextdoor is a social networking service for neighborhoods. It allows neighbors to connect and share recommendations, find local handymen, or warn about a wild animal in the community!

Screen Shot 2019-06-04 at 1.44.24 PMWhat’s unique about Nextdoor is that you must verify that you’re actually part of the community you wish to join.

Other social networking sites connect users with friends and family around the world. Nextdoor connects people living in the same neighborhood as one another.

This creates an incredible opportunity for marketers.

There are roughly 190,000 neighborhoods on Nextdoor that cover 90% of the country. With Nextdoor, marketers have the potential to target at a town, neighborhood, or street level!

Screen Shot 2019-06-04 at 2.21.41 PM

How’s that for granular marketing?

Well, it's not that simple!

The platform does have some limitations, especially for large scale brands.

If you want to learn more about how to build a successful Nextdoor marketing strategy, reach out to us!

Mike Raleigh
Mike Raleigh
Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial.

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