Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, ma...
How can travel industry companies compete with the lower prices of OTAs? By being travel advisors, and not falling into the trap of playing the OTAs’ game.
The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.
Consumers increasingly have the tools to avoid unwanted interruptions, ad tech solutions like programmatic, dynamic creative optimization (DCO) and Creative Management Platforms (CMP) help drive relevance. Ultimately it is the content itself that will determine whether consumers are receptive.
Why do brands spend time geotargeting their digital media to start a conversation with customers then drop the ball when they click? Why, it’s almost criminal.
Marketers need to go beyond simply location targeting. Your consumers are local and so should you be. We're sharing three reasons to add geo-relevance to your marketing efforts!
When you’re selling a home – either as a listing agent or a buyer’s agent – understanding what is really motivating home buyers can be the difference between success and failure.
Given the pressure placed on marketers to deliver results, it's surprising that more brands aren't focusing on "local." We're discussing why some excuses for not doing local marketing just don't stand up.