--- title: Longitude73 Blog | Nicole Vitale description: Growth Marketing Associate --- [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com/) - [Home](https://www.longitude73.com) - [Platform](https://www.longitude73.com/platform) - Resources - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) ![Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/Birdseye-4-min-min_2.jpg?width=1400&name=Birdseye-4-min-min_2.jpg "Longitude73 Blog") # **OUR BLOG** - [The Local Brew Video Blogs](https://www.longitude73.com/blog/topic/the-local-brew-video-blogs) # [The Local Brew #42: Evolving Customer Experience Beyond the 4 Walls of Your Location to Drive Revenue](https://www.longitude73.com/blog/evolving-customer-experience) [Read More →](https://www.longitude73.com/blog/evolving-customer-experience) - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) ## Nicole Vitale ![Nicole Vitale](https://www.longitude73.com/hubfs/Team-Nicole.png) Growth Marketing Associate [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Linkedin%20(1)%20(1).png)](https://www.linkedin.com/in/vitalenicole/) ### Recent Posts: ## [The Local Brew #42: Evolving Customer Experience Beyond the 4 Walls of Your Location to Drive Revenue](https://www.longitude73.com/blog/evolving-customer-experience) Brands need to focus on delivering a great experience in digital before and even after customers engage with their business, in addition to their in-store experience. We’re discussing 3 things brands should think about planning a CX agenda and how Local Content Optimization can help make this possible. - ###### Nicole Vitale - [Mike Raleigh (143)](https://www.longitude73.com/blog/author/mike-raleigh) - [Ed Panian (1)](https://www.longitude73.com/blog/author/ed-panian) - [Jim Maglione (1)](https://www.longitude73.com/blog/author/jim-maglione) - [Nicole Vitale (1)](https://www.longitude73.com/blog/author/nicole-vitale) ## Load more This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - Recent - Popular - Categories [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) [Local Brew 90: The Data Case for Location Marketing](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020-0) [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [How To Prepare For Your Sort Of, Sometime, Someplace, Reopening \[A Digital Marketing Perspective\]](https://www.longitude73.com/blog/how-to-prepare-for-your-sort-reopening-a-digital-marketing-perspective) [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) [A Race To The Bottom: OTAs and the Travel Industry](https://www.longitude73.com/blog/otas-and-the-travel-industry) [SlideShare: 3 Reasons To Add Geo Relevance To Your Marketing](https://www.longitude73.com/blog/add-geo-relevance-to-your-marketing) [A Launch Story: From Consumer Focused to Brand Focused](https://www.longitude73.com/blog/a-launch-story) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [3 Reasons To Add Georelevance To Your Marketing](https://www.longitude73.com/blog/reasons-to-add-geo-relevance) [Daily Shot 6: The Bait & Switch and Digital Advertising](https://www.longitude73.com/blog/the-bait-switch-and-digital-advertising) [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods) [Local. 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And Back Again](https://www.longitude73.com/blog/local-national-and-back-again) ### Lists by Topic - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) [Tweets by Longitude73](https://twitter.com/longitude_73) ## Subscribe and Get The Latest News ## More From Our Blog [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com) We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions. - [Home](https://www.longitude73.com/) - [Platform](https://www.longitude73.com/platform) - [Connect](https://www.longitude73.com/connect-with-us) - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) - [Terms & Conditions Of Use](https://www.longitude73.com/terms) - [DMCA Policy](https://www.longitude73.com/dmca-policy) - [Privacy Policy](https://www.longitude73.com/privacy-policy) © Copyright 2026 ![](https://dc.ads.linkedin.com/collect/?pid=315745&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=653468&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1300796&fmt=gif)