A Launch Story: From Consumer Focused to...
We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, ma...
Once upon a time, all shops and service providers were local. They were present in town, knowledgeable about their ...
Companies in the travel industry must feel as if they are in a zero-sum business. As if the only thing anyone cares...
The increased focus on “local” isn’t lost on most national marketers. But those same national brands have generally...
There is an old Sales and Marketing tactic that used to be popular in business, but has lost favor because, well, i...
The problem with selling a home generally isn’t the home. It isn’t the person selling the home (well, most of the t...
Employees are in fact consumers, and they want what they want, when they want it. And what they want is not limited...
A few years ago, Google first introduced us to the notion of “micro-moments.” These are defined as “intent-rich mom...
With the overwhelming amount of e-mails and advertising (web, TV, radio, you name it) that we’re exposed to each an...
You know how you behave online. You ask the search engine questions and then scan the results, often starting below...
Given the pressure placed on brand marketers to deliver results, it's surprising that more isn't done to roll out t...
By 2019, content marketing is estimated to be a $300 Billion industry. That’s double what it was back in 2015. By t...
As marketers, we spend so much money trying to get people’s attention that when we do, it’s imperative that we maxi...
Nextdoor allows a great opportunity for businesses to engage with members of communities throughout the US at a hyperlocal level. Are you taking advantage of those opportunities?
Check out the rest of our Local Brew and Daily Shot videos on our blog to learn more about how Brand Localization can help brands win locally!
Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?
Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are ...
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, a...
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.