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Marketers: What Can Your Local Hardware Store Teach You About Brand Presence?

In the past, all shops and service providers were local whizzes. They had a presence in their small town, were experts in their specialty, and knew their customers.

Nextdoor: Is the Social Network for Neighborhoods an Opportunity?

We often discuss the great advertising opportunity that comes from Nextdoor. So, what exactly is it?

Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight

Marketers: Have you ever considered the benefit of localizing your efforts? We’re sharing how Brand Localization can help you gain consumer insights and improve the ROI of your efforts.

Location-Based Businesses Should Stop Boring Their Customers

NEWSFLASH: Your customers aren’t coming to your website. Well, at least most of them. 85% of customer interactions with your brand happen on third-party sites like Google, Yelp, Facebook, etc.

How To Gain Tremendous Insights Through Brand Localization

We often talk about the need for brands to be "local."

Refuting Excuses for Not Doing Local Marketing

Customers expect brands to be present when they’re looking for them.

Local Brew #86: What You Should Know About Micro-Moments

Consumers have all the control when it comes to what advertising messages they allow into their digital lives. Their attitude (and actions) say, “Be there when I’m looking for you” rather than “Interrupt me when you want.” We offer suggestions for small steps that can deliver big results.

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