--- title: Longitude73 Blog | Mike Raleigh (2) description: Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial. (2) --- [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com/) - [Home](https://www.longitude73.com) - [Platform](https://www.longitude73.com/platform) - Resources - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) ![Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/Birdseye-4-min-min_2.jpg?width=1400&name=Birdseye-4-min-min_2.jpg "Longitude73 Blog") # **OUR BLOG** - [Short-Form Blog Posts](https://www.longitude73.com/blog/topic/short-form-blog-posts) # [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) [Read More →](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) ## Mike Raleigh ![Mike Raleigh](https://www.longitude73.com/hubfs/Team-Mike-1.png) Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial. [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Linkedin%20(1)%20(1).png)](https://www.linkedin.com/in/mikeraleigh13/) [![](https://cdn2.hubspot.net/hubfs/3842749/Pack-1%20Assets/Twitter%20(2)%20(1).png)](https://twitter.com/DocRaleigh13) ### Recent Posts: ## [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) I’ll give you the answer right here: because most parents are not certified teachers! As you well know, kids everywhere are home from school due to widespread school district closings for what is projected to be weeks. That puts parents everywhere in the, momentarily fun, but uncomfortable position of having to be parents, teachers, gym coaches. Insert here all of the standard parent comments about new math vs. old math and you’ve found the primary root of the problem. - ###### Mike Raleigh ## [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) I went to Whole Foods to grab some fresh fruit for the kids yesterday morning. I arrived at 8:15 am in the hopes of beating any shelf clearing behaviors and, let's be honest, to avoid other people. When I arrived, the store manager was posted in the doorway informing everyone, in a friendly manner, that we had to wait until 9 am because until then shopping was reserved for people 60 years of age or older. I didn't see a single soul argue with this new policy for the simple fact that it seemed like the right thing to do. - ###### Mike Raleigh ## [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) If you’re following our location-based business videos, you know that we help large-scale, chain businesses better serve their local communities to drive store-level performance and lifetime value. - ###### Mike Raleigh ## [Local Brew 87: A Sneaky Simple Way CVS Could Become Your Local Pharmacy](https://www.longitude73.com/blog/making-cvs-a-local-pharmacy) Today we're exploring how a multi-location brand like CVS Pharmacy can be THE LOCAL PHARMACY by delivering store-level empathy and content at national scale. - ###### Mike Raleigh ## [Marketers: What Can Your Local Hardware Store Teach You About Brand Presence?](https://www.longitude73.com/blog/local-brand-presence) In the past, all shops and service providers were local whizzes. They had a presence in their small town, were experts in their specialty, and knew their customers. - ###### Mike Raleigh ## [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods) We often discuss the great advertising opportunity that comes from Nextdoor. So, what exactly is it? - ###### Mike Raleigh ## [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) Marketers: Have you ever considered the benefit of localizing your efforts? We’re sharing how Brand Localization can help you gain consumer insights and improve the ROI of your efforts. - ###### Mike Raleigh - [Mike Raleigh (143)](https://www.longitude73.com/blog/author/mike-raleigh) - [Ed Panian (1)](https://www.longitude73.com/blog/author/ed-panian) - [Jim Maglione (1)](https://www.longitude73.com/blog/author/jim-maglione) - [Nicole Vitale (1)](https://www.longitude73.com/blog/author/nicole-vitale) ## Load more This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - Recent - Popular - Categories [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) [Local Brew 90: The Data Case for Location Marketing](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020-0) [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [How To Prepare For Your Sort Of, Sometime, Someplace, Reopening \[A Digital Marketing Perspective\]](https://www.longitude73.com/blog/how-to-prepare-for-your-sort-reopening-a-digital-marketing-perspective) [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) [A Race To The Bottom: OTAs and the Travel Industry](https://www.longitude73.com/blog/otas-and-the-travel-industry) [SlideShare: 3 Reasons To Add Geo Relevance To Your Marketing](https://www.longitude73.com/blog/add-geo-relevance-to-your-marketing) [A Launch Story: From Consumer Focused to Brand Focused](https://www.longitude73.com/blog/a-launch-story) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [3 Reasons To Add Georelevance To Your Marketing](https://www.longitude73.com/blog/reasons-to-add-geo-relevance) [Daily Shot 6: The Bait & Switch and Digital Advertising](https://www.longitude73.com/blog/the-bait-switch-and-digital-advertising) [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods) [Local. 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And Back Again](https://www.longitude73.com/blog/local-national-and-back-again) ### Lists by Topic - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) [Tweets by Longitude73](https://twitter.com/longitude_73) ## Subscribe and Get The Latest News ## More From Our Blog [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com) We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions. - [Home](https://www.longitude73.com/) - [Platform](https://www.longitude73.com/platform) - [Connect](https://www.longitude73.com/connect-with-us) - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) - [Terms & Conditions Of Use](https://www.longitude73.com/terms) - [DMCA Policy](https://www.longitude73.com/dmca-policy) - [Privacy Policy](https://www.longitude73.com/privacy-policy) © Copyright 2026 ![](https://dc.ads.linkedin.com/collect/?pid=315745&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=653468&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1300796&fmt=gif)