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NEWSFLASH: Your customers aren’t coming to your website. Well, at least most of them. 85% of customer interactions with your brand happen on third-party sites like Google, Yelp, Facebook, etc.
We often talk about the need for brands to be "local."
Customers expect brands to be present when they’re looking for them.
Consumers have all the control when it comes to what advertising messages they allow into their digital lives. Their attitude (and actions) say, “Be there when I’m looking for you” rather than “Interrupt me when you want.” We offer suggestions for small steps that can deliver big results.
Nextdoor allows a great opportunity for businesses to engage with members of communities throughout the US at a hyperlocal level. Are you taking advantage of those opportunities?
Marketers know that once a user clicks on a digital ad, they either complete a transaction or not. Then, they’re gone.
Marketers: what efforts are you taking to optimize the initial contact with customers to keep them coming back?
