%20(1).png)
%20(1).png)
With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages?
Most national marketers understand that "local" is important.
Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal?
Being “local” isn’t limited to mom-and-pop shops. Whether you’re a small town shop, a “big brand,” e-commerce business, or a combination, your customers are local and you should be too. We’re sharing advice on how brands of any size can have a hyperlocal presence.
In our latest video, Mike Raleigh, VP Growth, shares how travel industry companies can compete with the lower prices of OTAs by being travel advisors, and not falling into the trap of playing the OTAs’ game.
