--- title: "Campaign-Local: Driving Results for Ads and Emails at Scale" description: Marketers do a great job of geotargeting ads with local relevance. But what about when your visitors click through? Are your landing pages delivering that same local relevance to help seal the deal? image: https://www.longitude73.com/hubfs/LEXESmart%20Campaign/ATM-Header-04.jpg --- [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com/) - [Home](https://www.longitude73.com) - [Platform](https://www.longitude73.com/platform) - Resources - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) ![Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/Birdseye-4-min-min_2.jpg?width=1400&name=Birdseye-4-min-min_2.jpg "Longitude73 Blog") # **OUR BLOG** - [Short-Form Blog Posts](https://www.longitude73.com/blog/topic/short-form-blog-posts) # [Campaign-Local: Driving Results for Ads and Emails at Scale](https://www.longitude73.com/blog/landing-page-results-at-scale) [Read More →](https://www.longitude73.com/blog/landing-page-results-at-scale) - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) - - - [All Posts](https://www.longitude73.com/blog) # Campaign-Local: Driving Results for Ads and Emails at Scale - [Tweet](https://twitter.com/share) With location targeting in advertising being so prevalent these days, for marketers who are delivering hyperlocal ads, are you putting equal effort into your landing pages? We know it may seem unscalable to do so, that’s why we’ve created Campaign-Local landing pages. Hyperlocal landing pages will dramatically improve the post-click experience and the results of your advertising and email campaigns. Here’s how: 1. Optimize your ad shell to be a location-relevant template 2. Select specific towns or neighborhoods for the campaign 3. Deliver a post-click landing page that maintains the location relevance in headline, body content, and finally, the lead/conversion action With hyperlocal landing pages, when someone clicks on your ad, they'll land on a page that works to accomplish your goal, but more importantly, bridges the local relevance all the way *through* to that goal. ![AARP Fall Email Example Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/AARP%20Fall%20Email%203.png?width=273&name=AARP%20Fall%20Email%203.png)   Here’s an example of how it can work: AARP sends an email to its nearly 38 million members talking about things to do during the upcoming Fall season. Because they know the zip code of a particular member, it adds “…In Washington D.C.” A crucial piece of the equation happens next: when the member clicks, they don’t land on a national “Fall is in the Air” page for the entire US; they land on a Washington D.C.-specific page, populated with numerous ways to enjoy the season *in that specific area*. The difference between these two experiences is dramatic. Consider the increased relevance and actionability of town-specific version vs. the national versions. Now imagine this taking place in any or all 29,000+ cities and towns across all of your initiatives throughout the year. Smart, local landing pages deliver the *most engaging experience. *Thanks to our Local Content Optimization platform, marketing personalization to cities, towns, or even neighborhoods, at every geographic level is both *scalable *and *efficient*. [Reach out to us ](https://www.longitude73.com/connect-with-us)to learn more about Longitude73 and how Campaign-Local landing pages can help your brand. ![Mike Raleigh](https://www.longitude73.com/hubfs/Team-Mike-1.png) ###### Mike Raleigh Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. Passionate about making brands connect with consumers in ways that are mutually beneficial. ## Load more This is a search field with an auto-suggest feature attached. - There are no suggestions because the search field is empty. - Recent - Popular - Categories [A Sneaky Simple Way To Drive Offline Results For Your Stores With Social](https://www.longitude73.com/blog/a-sneaky-simple-way-to-drive-offline-results-for-your-stores-with-social) [Local Brew 90: The Data Case for Location Marketing](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020-0) [Daily Shot 13: Franchisee Marketing Compliance](https://www.longitude73.com/blog/daily-shot-13-franchisee-marketing-compliance) [Daily Shot 12: Are you providing the right information to people searching for you online?](https://www.longitude73.com/blog/are-you-providing-the-right-information-to-people-searching-for-you-online) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [How To Prepare For Your Sort Of, Sometime, Someplace, Reopening \[A Digital Marketing Perspective\]](https://www.longitude73.com/blog/how-to-prepare-for-your-sort-reopening-a-digital-marketing-perspective) [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) [A Race To The Bottom: OTAs and the Travel Industry](https://www.longitude73.com/blog/otas-and-the-travel-industry) [SlideShare: 3 Reasons To Add Geo Relevance To Your Marketing](https://www.longitude73.com/blog/add-geo-relevance-to-your-marketing) [A Launch Story: From Consumer Focused to Brand Focused](https://www.longitude73.com/blog/a-launch-story) [Local Brew 89: Content Tips For Mutli-Location Brands Preparing For Holiday 2020](https://www.longitude73.com/blog/local-brew-89-content-tips-for-mutli-location-brands-preparing-for-holiday-2020) [Local Brew 88: Why Keeping Your Local Customers Informed So Important?](https://www.longitude73.com/blog/local-brew-88-why-keeping-your-local-customers-informed-so-important) [3 Reasons To Add Georelevance To Your Marketing](https://www.longitude73.com/blog/reasons-to-add-geo-relevance) [Daily Shot 6: The Bait & Switch and Digital Advertising](https://www.longitude73.com/blog/the-bait-switch-and-digital-advertising) [Daily Shot 11: Local Marketing Efforts to Gain Consumer Insight](https://www.longitude73.com/blog/local-marketing-to-gain-consumer-insight) [Nextdoor: Is the Social Network for Neighborhoods an Opportunity?](https://www.longitude73.com/blog/social-networking-for-neighborhoods) [Local. National. And Back Again](https://www.longitude73.com/blog/local-national-and-back-again) ### Lists by Topic - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) [Tweets by Longitude73](https://twitter.com/longitude_73) ## Subscribe and Get The Latest News ## More From Our Blog [Short-Form Blog Posts](https://www.longitude73.com/blog/topic/short-form-blog-posts) ## [Why Do Tutoring Centers Have a Giant Opportunity?](https://www.longitude73.com/blog/the-giant-opportunity-for-tutoring-centers) I’ll give you the answer right here: because most parents are not certified teachers! As you well know, kids everywhere ... [Short-Form Blog Posts](https://www.longitude73.com/blog/topic/short-form-blog-posts) ## [Being Local and Proactive During a Time of Disruption](https://www.longitude73.com/blog/local-during-a-time-of-disruption) I went to Whole Foods to grab some fresh fruit for the kids yesterday morning. I arrived at 8:15 am in the hopes of beat... [Short-Form Blog Posts](https://www.longitude73.com/blog/topic/short-form-blog-posts) ## [How Can Your Big Brand Become Their Local Pharmacist, During a Time of Crisis?](https://www.longitude73.com/blog/how-a-big-brand-can-be-local-during-a-crisis) If you’re following our location-based business videos, you know that we help large-scale, chain businesses better serve... [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com) We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions. - [Home](https://www.longitude73.com/) - [Platform](https://www.longitude73.com/platform) - [Connect](https://www.longitude73.com/connect-with-us) - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) - [Terms & Conditions Of Use](https://www.longitude73.com/terms) - [DMCA Policy](https://www.longitude73.com/dmca-policy) - [Privacy Policy](https://www.longitude73.com/privacy-policy) © Copyright 2026 ![](https://dc.ads.linkedin.com/collect/?pid=315745&fmt=gif) ![](https://dc.ads.linkedin.com/collect/?pid=653468&fmt=gif) ![](https://px.ads.linkedin.com/collect/?pid=1300796&fmt=gif)