---
title: "The Local Brew #58: Hotels - Are You Missing Out On An Opportunity to Drive Direct Bookings?"
description: Travel agent and concierge-like capabilities have slipped through the digital cracks over the years for a variety of reasons. Often, the presentation of local expertise is left to the property to manage, leading to underwhelming experiences and outdated information. Thanks to LEXETravel, hotels can offer guests a dynamic local experience guide to facilitate better experiences with their brand and drive bookings.
---

[Longitude73 Blog](https://www.longitude73.com/blog)

# [The Local Brew #58: Hotels - Are You Missing Out On An Opportunity to Drive Direct Bookings?](https://www.longitude73.com/blog/hotels-drive-direct-bookings)

 Written by [Mike Raleigh](https://www.longitude73.com/blog/author/mike-raleigh) | Nov 01, 2018

Travel agent and concierge-like capabilities have slipped through the digital cracks over the years for a variety of reasons. Often, the presentation of local expertise is left to the property to manage, leading to underwhelming experiences and outdated information. Thanks to [LEXETravel](https://www.longitude73.com/blog/local-brew-video-79-tripadvisors-experiences-and-restaurants-businesses-outpace-vacation-rentals), hotels can offer guests a dynamic local experience guide to facilitate better experiences with their brand and drive bookings.

 

Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally! 

[View full post](https://www.longitude73.com/blog/hotels-drive-direct-bookings)

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