Nike recently joined brands such as Nordstrom and Amazon in delivering a hyperlocal experience through their live experience store in LA - Nike by Melrose. We discuss the opportunity in their digital presence to deliver a balance of rational and emotional content to drive even more desire for customers to visit you and how Local Content Optimization can make this possible!
Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally!