Hotels using local happenings to increase bookings is great for outbound efforts, but when your guests are looking to come for local experiences you aren't aware of, are you packaging up that inspiration to stand out from competitors and drive bookings? Local Content Optimization can help by balancing outbound efforts with these inbound efforts on your hotel site to drive gross booking revenue.
Check out the rest of our Local Brew videos on our blog to learn more about how Local Content Optimization can help brands win locally!