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CASE STUDY

National Business

Listing Organization

Problem

How can a brand, known as a local business and retailer information source, improve low organic search rankings?

  • The brand wanted to build “Local Guide” pages to a serve a consumer audience looking to for things to do at the city/town level 

Solution

Created an API for the brand to feed it’s “Local Guide” pages with ever-current and accurate lifestyle content in all 29,000+ US Towns

  • Utilizing our proprietary database of content and events across all US Towns, we created an enhanced user experience by adding unique content channels which where segmented and tailored to their audience
  • Things to do, Top Attractions, Restaurants, Top Attractions, Arts & Entertainment, Concerts, Kids Attractions, Recreation Activities, Parks & Landmarks, Museums

“On top of improving organic search results, these cities pages have made us an audience-friendly tool for all who are searching for what’s cooking in different towns across a variety of categories.”


- Head Of Product

Awareness

Increased geo-relevancy across media, and 11% organic search results 

Interest

80% of brand users feel that “Local Guide” pages provide an all in one tool to local interests and to dos.

Desire

44% Increase in local engagement 

Action

The client saw business listing gains based on increase web traffic

Retention

N/A

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