How can a brand, known as a local business and retailer information source, improve low organic search rankings?
The brand wanted to build “Local Guide” pages to a serve a consumer audience looking to for things to do at the city/town level
Created an API for the brand to feed it’s “Local Guide” pages with ever-current and accurate lifestyle content in all 29,000+ US Towns
Utilizing our proprietary database of content and events across all US Towns, we created an enhanced user experience by adding unique content channels which where segmented and tailored to their audience
Things to do, Top Attractions, Restaurants, Top Attractions, Arts & Entertainment, Concerts, Kids Attractions, Recreation Activities, Parks & Landmarks, Museums
“On top of improving organic search results, these cities pages have made us an audience-friendly tool for all who are searching for what’s cooking in different towns across a variety of categories.”
- Head Of Product
Increased geo-relevancy across media, and 11% organic search results
80% of brand users feel that “Local Guide” pages provide an all in one tool to local interests and to dos.
44% Increase in local engagement
The client saw business listing gains based on increase web traffic
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.