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Hotel Portfolio


How to efficiently deliver robust "Things To Do" planning tools to keep customers on page through the booking process in order to leave less abandoned itineraries?

  • Unable to find a scalable way to keep content fresh and accurate they suffered from incorrect information, broken links and inability to pull in time based events & happenings. 
  • For prospective guests, knowing the events, things to do, and dining options (beyond just on-property) that are available during their stay, along with proximity to property are a key value.


Build an easy to implement tool that can allow people to more fully plan their trip while on-page.

  • Develop an iFrame HTML module for the entire hotel company that can accurately populate at the individual property level automatically and accurately.
  • Source and deliver content on categories such as:
      • Events (sports, music, general interest),
      • Things to do in the area (shopping, historical, parks)
      • Places to eat and enjoy nightlife (prioritizing on-property first)
      • Running and walking trails/paths
  • Build implementation in accordance with the hotel's brand, this simple and efficient solution has been well received

“Such a simple way to solve something that's important to our travelers but that we haven't been able to deliver well previously.”

– Vice President, Marketing


Increased geo-relevancy across media


62% of surveyed guests, feel that the tool is a good source for what to do and how to coordinate it during a stay


Improved local presence results in 20% longer engagement pre-booking and 79% greater engagement post-booking


A 2% increase in bookings, including a +9% increase in on-property restaurant reservations


Increase in “positive digital experience” has led to fewer page drop-offs and contributes to more repeat visits

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