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CASE STUDY

Hotel Portfolio

Problem

How to efficiently deliver robust "Things To Do" planning tools to keep customers on page through the booking process in order to leave less abandoned itineraries?

  • Unable to find a scalable way to keep content fresh and accurate they suffered from incorrect information, broken links and inability to pull in time based events & happenings. 
  • For prospective guests, knowing the events, things to do, and dining options (beyond just on-property) that are available during their stay, along with proximity to property are a key value.

Solution

Build an easy to implement tool that can allow people to more fully plan their trip while on-page.

  • Develop an iFrame HTML module for the entire hotel company that can accurately populate at the individual property level automatically and accurately.
  • Source and deliver content on categories such as:
      • Events (sports, music, general interest),
      • Things to do in the area (shopping, historical, parks)
      • Places to eat and enjoy nightlife (prioritizing on-property first)
      • Running and walking trails/paths
  • Build implementation in accordance with the hotel's brand, this simple and efficient solution has been well received

“Such a simple way to solve something that's important to our travelers but that we haven't been able to deliver well previously.”


– Vice President, Marketing

Awareness

Increased geo-relevancy across media

Interest

62% of surveyed guests, feel that the tool is a good source for what to do and how to coordinate it during a stay

Desire

Improved local presence results in 20% longer engagement pre-booking and 79% greater engagement post-booking

Action

A 2% increase in bookings, including a +9% increase in on-property restaurant reservations

Retention

Increase in “positive digital experience” has led to fewer page drop-offs and contributes to more repeat visits

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