How can an internet insurance and financial services company compete against a competitor with local agents in a way that fosters trust in the consumer audience?
The brand wanted to build a virtual community presence but couldn’t, as a national brand, justify the expense of building at town level presence let alone the cost of keeping it current.
Wordpress blogs at the state level were already hard to maintain and keep fresh.
Merging brand (blog and educational) content, sales components, CTAs and our sourced content created a locally contextualized experience
Starting with state level approach, we quickly progressed to town level in high-focus portions of the country
Utilizing proprietary database of content and events across all US Towns, created an enhanced user experience by adding unique content channels which where segmented and tailored to their audience in areas such as health, senior life, seasonal activities
“The ability to become as local as our local agent based competitors, has made a difference in terms of people’s willingness to connect with us and evened the playing field”
– Head Of Product
15% increase in unique visitors in combination with personalized and localized push messaging
Session time has increased 22% since launch of state level pages
9% Increase in leads
New clients up 5%
Existing client session time up 43%
Survey indicates clients are pleased with the relevance of their portal interface citing increased “Brand For People Like Me” measures
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.