--- title: "Real Estate Agents: Are You Actually Specializing in Neighborhoods?" description: Increasingly realtors realize it's important to deliver their local knowledge digitally, but a recent report found that most they aren’t actually specializing in neighborhoods. LEXETownview can help. image: https://www.longitude73.com/hubfs/joao-silas-103185-unsplash-min.jpg --- [![Longitude73](https://www.longitude73.com/hs-fs/hubfs/Longitude73.png?width=1200&name=Longitude73.png "Longitude73")](https://www.longitude73.com/) - [Home](https://www.longitude73.com) - [Platform](https://www.longitude73.com/platform) - Resources - [Case Studies](https://www.longitude73.com/case-studies) - [About Us](https://www.longitude73.com/about-us) ![Longitude73 Blog](https://www.longitude73.com/hs-fs/hubfs/Birdseye-4-min-min_2.jpg?width=1400&name=Birdseye-4-min-min_2.jpg "Longitude73 Blog") # **OUR BLOG** - [Short-Form Blog Posts](https://www.longitude73.com/blog/topic/short-form-blog-posts) # [Real Estate Agents: Are You Actually Specializing in Neighborhoods?](https://www.longitude73.com/blog/realtors-specialize-in-your-neighborhoods) [Read More →](https://www.longitude73.com/blog/realtors-specialize-in-your-neighborhoods) - [The Local Brew Video Blogs (90)](https://www.longitude73.com/blog/tag/the-local-brew-video-blogs) - [Long-Form Blog Posts (17)](https://www.longitude73.com/blog/tag/long-form-blog-posts) - [Short-Form Blog Posts (16)](https://www.longitude73.com/blog/tag/short-form-blog-posts) - [Daily Shot Video Blogs (13)](https://www.longitude73.com/blog/tag/daily-shot-video-blogs) - [SlideShares (10)](https://www.longitude73.com/blog/tag/slideshares) - - - [All Posts](https://www.longitude73.com/blog) # Real Estate Agents: Are You Actually Specializing in Neighborhoods? - [Tweet](https://twitter.com/share) More and more agents are realizing that it’s important to deliver their local knowledge in the digital space. An overwhelming number of agents and consumers from a [recent survey](https://www.uexpress.com/housing-scene/2018/10/19/local-expertise-agents-say-one-thing) by WAV group indicated that local knowledge is “very important” or “extremely important” to them. Some agents are relying on [Nextdoor](https://nextdoor.com), the private social network serving local communities. Some companies are jumping into the mix as well; [Keller Williams](https://www.kw.com/kw/) has recently created [Kelle](https://blog.kw.com/becoming-the-go-to-neighborhood-expert-1), an AI-powered virtual assistant which provides hyperlocal market data right at a realtor's fingertips. Trulia is also trying to solve the problem, starting with a small sample size, with [Trulia Neighborhoods](https://www.trulia.com/neighborhoods/), and [AreaVibes](https://www.areavibes.com/), a livability scoring site, has an affiliate relationship with [Realtor.com](http://www.Realtor.com). But is there a more efficient, comprehensive and reliable way to deliver relevant community information about the areas you serve to your prospective home buyers? A way to help the 7 out of 8 real estate agents in that same survey who admitted they *aren’t* actually specializing in neighborhoods – despite understanding its importance? One that can help by presenting home listings in the context of the community with real, consistent, and[insightful information home buyers want](https://www.longitude73.com/blog/slideshare-realtors-buying-a-home-is-about-much-more-than-buying-a-home) – to convince them that this agent is providing the advantage they need? ![LEXETownview-Page](https://www.longitude73.com/hs-fs/hubfs/LEXETownview/LEXETownview-Page.png?width=323&name=LEXETownview-Page.png) We provide agents and brokerages the essential information that home buyers seek – and that realtors can use to become the top real estate agents in their market. Our highly localized data delivers potential home buyers a mix of highly relevant community-level, neighborhood-level or even listing-level insight. It not only educates home buyers, but arms them with information that allows them to compare and contrast properties in ways that speak to their real needs. And in ways they never could before. Information about schools, shops, hospitals and doctors, and even home inspectors and handymen – information that usually only people *already living in those communities* *know*. Insider intelligence about the neighborhoods and towns that you’re *really* selling that will help the home you’re representing cut through the competition. Information that will convince prospective home buyers that you're the one to work with. *And it can be done before they even meet you*, because it can be seamlessly integrated into your digital presence. [Reach out to us](https://www.longitude73.com/connect-with-us) to discuss how this can work for you! ![Mike Raleigh](https://www.longitude73.com/hubfs/Team-Mike-1.png) ###### Mike Raleigh Vice President, Growth at Longitude73 and a 20 year veteran of multi-discipline marketing. Speaker. Entrepreneur. Dreamer. 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