We're happy to announce the launch of Longitude73, the fully dedicated B2B service division of AmericanTowns Media....
Real estate agents: When someone is looking to buy a home, they’re not buying just the home. So, you shouldn’t just be selling one!
Yes, they could be buying a home as a status symbol or as “a place for my stuff,” as George Carlin used to call it, or it could be something much more significant than that.
It could be that they’re buying the community – they’re buying access to doctors and healthcare, a park to walk their dog or go for a run, access to places of worships, distance to local schools, and literally everything in between.
People buy the town, then the neighborhood within the town, before they ever buy the house.
And when they’re on the hunt for the right part of town, they’re interested in more than just the rational, market data that you’ve got plenty of, so give it to them! You need to sell a home in the context of the community it’s in.
This is where your local expertise comes in!
Seem overwhelming? Here are 3 tips to help you sell more than the home when you’re just trying to, well, sell a home:
And if you still feel like you need help delivering community or neighborhood spotlights, reach out!
More and more agents are realizing that it’s important to deliver their local knowledge in the digital space.
Real estate agents: How are you delivering the right local expertise to your different prospective clients?
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.