Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, ma...
Employees are in fact consumers, and they want what they want, when they want it. And what they want is not limited to the things that their employers care about like cheap flights, hotels and transportation. They want the tools and facilitation to plan travel that work for them personally.
There are several primary reasons that employees work around corporate travel guidelines and avoid the corporate travel department or partner:
Increasingly there seems to be a bit of latitude (dare we call it empathy) for employees. And if corporate travel providers want to follow suit vs. losing bookings or even clients, they should start to think more like a travel agency and slightly less like travel procurement.
4 Ways for corporate travel to deliver a better experience to employees:
Ultimately, the amount of gross booking volume and re-signing of corporate clients you enjoy will have a correlation to how you service these newly inspired and highly demanding travelers and their employers.
We've developed solutions for the travel industry that allow travelers to explore and plan the activities of their trip beyond the flight, the room and the car. Whether looking for coffee shops or co-working spaces or dining/nightlife or even events during the dates of stay. This allows travel brands from hotels to OTAs to corporate travel companies to provide simple and valuable utility to their travelers. This kind of flexible solution can be placed on page, in-app or social tab to enhance the customer experience in a scalable way. Currently we provide this service for every city and town in the United States and are opening up Canada.
Too many times, it goes this way: you run a digital ad. Someone clicks on it. Maybe they complete a transaction, maybe they don’t. After that, the customer goes away. Once your paid campaign stops, so do your interactions. If you want to re-engage, you need to start at Square One with yet another digital ad.
The point of Nextdoor is neighborhood. To leverage this emerging platform, make sure that your content is relevant to that local audience. Here's how.
In this video, Mike Raleigh, VP of Growth, discusses how sometimes brands spend time geotargeting their digital media to start a conversation with customers, then drop the ball when they click.
We power local solutions for the biggest brands across categories, delivering the scale of national reach and the impact of community level engagement to our clients. To help them drive engagement, leads and conversions.